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When a user account violates terms of service, commits platform fraud, or otherwise behaves in ways that are contrary to appropriate behavior, you can ban the user account from your platform. That’s the easy part. The hard part is preventing the bad actor from coming back with a new account.
Verosint discovers ban evasion attempts in real-time and prevents new account fraud before it can start.
10%
Percentage of ban evasion successfully identified by Reddit moderators
If there’s a way to evade an account ban, banned users will figure it out. Regaining access can be as simple as creating a new account with different user details or even just persuading a friend to share their legitimate account credentials. More sophisticated tactics include using proxy servers and VPNs to hide IP addresses or manipulating browser configurations and other details to create the appearance of a different device. Whatever the workaround, preventing further abuse and fraud depends upon real-time detection and prevention.
The Impact of Ban Evasion Fraud
Ban Evasion Leads to Trouble for Everybody
Allowing account ban evasion is bad for business. The consequences extend to the organization and its legitimate users.
For the organization: Ban evasion can result in banned accounts spamming, scamming or harassing legitimate users. Ultimately, this can result in an erosion of consumer trust if ban evasion becomes prevalent on a platform.
For the banned user: Consequences include time and effort wasted trying to get around the ban, especially when platforms implement advanced measures that make it harder to evade bans.
Verosint Keeps Banned Accounts Out For Good
Banned users are nothing if not persistent, especially if fraud is the goal of their efforts. They may be deactivated and flagged as problem accounts, but they can usually find a way back in. That’s where the value of Verosint becomes clear. Based on login tracking and analysis, Verosint can determine if:
A banned user is accessing the platform from multiple accounts
The user attempts a new account for access but with slightly different information
Detect a different but linked account from a banned device
And because access context is as important as a username or email address, Verosint enables you to:
Easily implement rules that constantly evaluate the risk of a context change
