When a user account violates terms of service, ignores community guidelines, or otherwise behaves in ways that are contrary to what your organization has defined as appropriate, you can always ban the user from your platform. That’s the easy part. The hard part is enforcing the ban.
Verosint can help with advanced technology to recognize and counteract ban evasion.
Percentage of ban evasion successfully identified by Reddit moderators
If there’s a way to evade an account ban, you can bet the banned user is going to find it. Regaining access can be as simple as creating a new account with different user details or even just persuading a friend to share their legitimate account credentials. More sophisticated tactics include using proxy servers and VPNs to hide IP addresses or manipulating browser configurations and other details to create the appearance of a different device. Whatever the workaround, recognizing it is the first step toward enforcing the ban.
The Impact of Ban Evasion Fraud
Ban Evasion Leads to Trouble for Everybody
So what’s the harm in users evading account bans? The consequences extend not just to the organization and its legitimate users, but also to the banned user.
For the organization: Ban evasion can result in banned accounts spamming, scamming or harassing legitimate users. Ultimately, this can result in an erosion of consumer trust if ban evasion becomes prevalent on a platform.
For the banned user: Consequences include time and effort wasted trying to get around the ban, especially when platforms implement advanced measures that make it harder to evade bans. People who try to evade bans may also ultimately find themselves unable to access the platform at all due to IP blocking or other anti-evasion measures.
Verosint to Banned Accounts: Get Out—and Stay Out!
Banned users are nothing if not persistent, especially if fraud is the goal of their efforts. They may be deactivated and flagged as problem accounts, but they can usually find a way back in. That’s where the value of Verosint becomes clear. Based on login tracking and analysis, Verosint can determine if:
A banned user is accessing the platform from multiple accounts
The user is using the same account for access but with slightly different information
A completely different account from the banned device or location is in play
And because access context is as important as a username or email address, Verosint enables you to:
Easily implement rules that constantly evaluate the risk of a context change